Balmain builds up the anticipation to the release of his H&M collection with this edgy ad campaign featuring Kendall Jenner and Gigi Hadid. 


Balmain is about to release its collection for H&M and we must admit that the campaign featuring the young supermodels in training such as Gigi Hadid, Jourdan Dunn and Kendall Jenner riding along the subway looking sexy in both edgy glam jackets and gowns will be sure to make you want to lineup all night long to grab a piece.

The photoshoot was shot by Mario Sorrenti in a futuristic subway system while the models have a very 80’s glam rock vibe everywhere from hair to makeup in the super detailed and embellished pieces that have made Balmain an iconic designer in the past few years, but this time at an affordable price!

The collection showcases that although the designs have a very mature look that even a younger generation can include in their wardrobes by adding an alternative twist to it. Balmain has been seen on countless celebrities and if you’re looking for one designer gift to give to someone special for the holidays it might be worth waiting a few hours in line for this collection and grabbing yourself a piece while you’re at it!